The companies are going to cut the amount of sugar in their products.
They say they will “transform the beverage landscape in the U.S. over the next 10 years,” They will do this by changing the way they sell and how they make their products look.
The companies will make more low and no-calorie drinks. They will sell drinks in smaller cans and bottles. They will educate buyers on how to cut back on calories.
Companies are selling more waters, juices and energy and sports drinks. For example, Coca-Cola recently bought a stake in Monster, the energy drink company.
The companies say they are trying to offer lower calorie drinks on school campuses.
Sales of sugary drinks have been dropping for some time. Consumers are buying fewer high calorie drinks. Buyers have a better idea of the link between how they eat and their health.
Some experts are not convinced. One said, “While they’re making this pledge, they are totally dug in, fighting soda tax initiatives that have exactly the same goal.”
Health advocates point to the trends showing less consumption of high-calorie drinks. One expert said, “What better way to get a public relations boost than to promise to do what’s happening anyway?”
Source: The New York Times September 23, 2014