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Black Friday Not Best Day for Holiday Shopping

November 25, 2013
Plain English Version

It is not even close to being the best day, experts say. Bargain hunters should avoid Black Friday and the weekend shopping crush.

The big stores want shoppers to think that if they do not buy early, they will miss out on the best bargains. They want to get shoppers in the store and then direct them to impulse purchases that are less attractive.

Many of the promotions are misleading. More than 90 percent of the Black Friday ads show discounts from “original” prices that may have been the same as they were a year ago. Many of the best buys are items that were put on sale during earlier holidays, such as Veteran’s Day.

Shoppers make the poorest decisions when they are buying under stress. That is what Black Friday is all about.

The best day for holiday shopping is Wednesday, December 4th. That day has the least amount of traffic between Thanksgiving and Christmas. Stores will be mobbed on the next four weekends. An expert says the stores will be re-stocked after Black Friday. There will be more sales people available to help you select items. You will really be able to focus on the best deals.

For toys, the best deals come in the last two weeks of the holiday season. But the most popular playthings may not be discounted. And they may not be available late in the season.

Several Walmarts are already sold out of Big Hugs Elmo. Stores are having trouble refilling shelves with LeapPad Ultras. Experts say buy what you have to have now.

Cyber stores are competing with bargains and free shipping. The holiday season is make or break for most retailers. Expect a lot of competition for your dollar.

Source: The Los Angeles Times                                                                                        November 24, 2013

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