Not long ago, baby food made by Gerber’s and Beechnut led the market. Now, homemade baby food is all the rage. Mom has become the second largest maker of baby foods. The companies are trying to catch up.
The homemade foods are often purées. They can be seasoned with leeks, red peppers, cumin and thyme. Mothers make them in a blender. For example a mother made mashed-up kale, butternut squash and ancient grains.
Mothers are talking about good eating habits and learning to eat new foods.
Baby food companies agree that sales are going down. And it is not because of fewer babies. In response, the companies are starting to change. Beechnut is adding ingredients like pomegranate and quinoa. It is changing its packaging. Companies are buying organic foods and starting healthy brands for babies.
Parents say it is not hard to make baby food. Kitchen tools such as Beaba Pro Baby Food Maker and Baby Brezza make it easier to make the food at home. A parent said, “You cut up vegetables, put them in this thing and it steams and purées them – I can do it in a half-hour at night.”
Baby food pouches are also growing in popularity. A mother said, “Pouches are great when you are on the go. But they are more expensive. It is easier and cheaper to roast some vegetables than to spend $1.50 on a pack of food.”
Another mother said, “I was determined to start good eating habits early. Now, my two children will eat anything.”
Source: The New York Times April 25, 2014