Welcome to The Times in Plain English   Click to listen highlighted text! Welcome to The Times in Plain English

Best Time to Buy Holiday Gifts

December 3, 2012
Plain English Version

What is the key to getting the best deals during holiday shopping? Experts say it is watching individual stores as they evaluate their daily sales numbers. Stores will be hinting through their ads how well they are doing.

They expect this holiday season will not be as good as last year. West coast sales will be better than the east coast hit by Hurricane Sandy. Luxury goods will sell on the west coast, while home improvement items will sell on the east.

Some retailers’ make as much as 70 percent of their annual sales around Christmas. If their sales projections are down, they may plan last-minute sales of 70 to 80 percent off regular prices.

Retailers are trying to get you to come into their store, where you might buy more than you plan. And if you enjoy the experience, you may come back again.

How to take advantage this holiday season: think ahead. Know what you want to spend and what stores you want to spend it in. Compare deals especially on the Internet or through ads. Decide if you will shop online or in the stores.

If you must have that certain something for a child, figure out in advance where you will buy it and how much you will pay. And remember, retailers want you during your free time – on weekends and after work. They will offer their lowest prices then.

If you have one, take your smartphone loaded with shopping apps. It will tell you where the best buys are and whether they are in stock.

Avoid shopping the weekend before Christmas. The merchandise is getting old and the sales staff is getting tired.

The Wall Street Journal

Print Friendly

In Brief

Selling Kids on Vegetables

How to get kids to eat vegetables? Marketing is the answer. You can call it tricks or just good ideas. Whatever works.

School lunchrooms are...

What Do You Call Yourself if Your Mother is White and Your Father is Black?

On the 2010 Census, President Barack Obama, identified himself as  “black.” But millions of Americans consider themselves “bi- or multi-racial.”  And their numbers are...

Mending Walls, By Robert Frost

Robert Frost (1874 – 1963) was a great American poet. Just before he died, he read his poetry at the inauguration of President John...

Pineapple on Pizza? The Global Debate

The President of Iceland started it. Last week he joked that pizza topped with pineapple should be outlawed. His remarks set off a debate...

Archives

Dictionary
  • dictionary
  • English Dictionary

Double click on any word on the page or type a word:

Powered by dictionarist.com
Click to listen highlighted text!